From strategy to floor — and everything in between.
About
Retail is about the whole experience, the feeling, the flow, the storytelling and the front people - that make all the difference.
That’s the field I’ve worked in for over 15 years. Taking vision and shaping it into something people can step into, connect with, and remember. From the bigger picture down to the details, it’s about making it feel right intuitive and making people feel seen when they step into it.
Services
From standalone pop-ups to in-store activations, every project is built with a clear focus on execution, customer experience and revenue.
Planning and producing sample sales that connect brands with consumers — managing everything from inventory and pricing to venue, staffing and sell-through.
End-to-end project management covering logistics, store launches, openings and closures. Hands-on execution with experienced, sales-driven teams.
Supporting international brands entering the Stockholm market and established brands looking to activate, scale or optimize their physical presence.
A selection of brands, spaces and projects I’ve been part of, from pop-ups and store concepts to in-store and in-house events. Always with a hands-on approach.
How I Work
Understanding the brand, the goals and the market. Concept development, timing, product selection and layout strategy.
Venue sourcing, visual merchandising, logistics and team assembly. Everything prepared for a seamless launch.
Hands-on management from day one. Experienced, sales-driven teams creating retail environments built to perform.
Structured insights and learnings shared after every project — performance data, customer behavior and clear next steps.
Let's Talk
Whether you're an international brand entering Stockholm or an established brand looking to activate, scale or optimize your physical presence — let's talk.