The Studio

BRAND LAB STUDIO IS A BOUTIQUE RETAIL AND BRAND EXPERIENCE AGENCY SHAPED BY NEARLY TWO DECADES INSIDE THE INDUSTRY.

WE SPOT WHAT OTHERS MISS, BRINGING PEOPLE, LOGISTICS AND DETAILS TOGETHER TO CREATE SPACES WHERE VISITORS FEEL ENGAGED, PRESENT AND PART OF THE EXPERIENCE.

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THE STUDIO

We work closely with our clients from first sketch to final execution, combining ongoing exploration with sharp creative thinking to find solutions that move beyond the expected. Our strength lies in being present at every stage of the craft, and in the close relationships we build with the people behind each project.

AREAS OF EXPERTISE

  • Commercial Planning
  • Market Entry
  • Retail Activations
  • Brand Experience
  • Project Leadership
  • Supplier Coordination
  • Retail Performance
  • Stakeholder Management
  • Store Launches
  • Retail Strategy
  • Pop-up Concepts
  • Sample Sale Production
  • Customer Experience
  • Space Optimisation
  • Logistics Coordination
  • Commercial Operations
  • Team Leadership

A NOTE FROM OUR FOUNDER

WE LIKE CREATING EXPERIENCES THAT FEEL UNEXPECTED AND A LITTLE EXPERIMENTAL. BY CONTINUOUSLY TESTING AND SHAPING NEW IDEAS, WE LEARN WHAT WORKS IN THE REAL WORLD. THOSE INSIGHTS HELP US CREATE STRONGER EXPERIENCES.

- Adiam Ghebremariam, Founder and CEO

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Brand Lab Studio is new. Built from years inside retail.

Built on 15+ years of hands-on experience in retail, I've worked across the full cycle - from sales and store operations to logistics, product, visual merchandising, team building and execution.

My background includes store launches, pop-ups, sample sales, event project management, logistics, as well as store openings and closures - giving a full understanding of how retail operates at every stage.